Treff is a Fredericksburg native with roots that run back to the first 120 settlers of Fredericksburg. His parents Clinton C and Ella Mae Herber founded CC Herber Co., Real Estate in 1979. He grew up in the real estate industry where he gained valuable knowledge. Treff graduated from Texas A&M University in 1997 with a degree in Agribusiness and in 1999 with a Masters Degree in Land Economics and Real Estate. He gained real estate experience with Trammel Crow and Hendry Investments where he worked on projects such as the redevelopment of Kelly Air Force Base, the management and development of climate-controlled storage across the United States, and apartment complex and professional office management.